Here’s a well-known secret: People want to be entertained while they learn. Understand that and you will easily communicate with your niche.
An infopreneur is a “digital writer.”
But it does not mean that you relay your information strictly via writing.
You can deliver it through audio (podcasts), video (YouTube), webinars (Zoom), or even in-person/phone.
But here is Part 1 of 3 of the INFOPRENEUR’S VALUABLE SECRET.
Most people who succeed at delivering their message would focus on one medium or explore various ways (such as blogging, video blogging, and podcasting).
This is because they are CONSISTENT with their delivery.
They are ALWAYS doing the following things at the barest minimum:
- Always providing valuable information to their audience
- Always studying:
- Their niche
- Marketing techniques
- Always keeping in touch with their audience
- Replying to emails
- Replying to comments
If you feel like “giving up” because this looks like it’s going to be a lot of hard work…
Please. DO. NOT. GIVE. UP.
This is why you are going to be writing/talking about something you are PASSIONATE about.
If you have a slight interest in something, you can easily find ways to discuss it.
And here is Part 2 of “The Secret (of Infopreneurs)”:
What it means is that you also entertain your audience.
Instead of entertainment, you provide infotainment.
Or you could call it “edutainment.”
. . . . .
Wait-a-minute? What is this about providing entertainment? This is asking way too much!
Don’t worry. It’s effortless. Do you want to know the final part of this secret?
Just Be Yourself.
You don’t have to pretend to be anybody else. Just be you.
People will gravitate towards you because of who you are and not what you are talking about (which includes selling your own infoproducts or other products as an affiliate partner).
By being yourself, you organically become an “infotainer.”
Just understand that not everyone will like you. It’s part of the life of the infopreneur providing valuable infotainment to the public.
That’s a mouthful now. Isn’t it?
So let us review…
- Be consistent with your message/topic (make sure it’s profitable!) [Rule of Consistency]
- Become an infotainer [Rule of Determination]
- You become an infotainer by being yourself [Rule of Patience]
Let me end with this inspiring quote:
And we will add this to the quote:
Success is the sum of small efforts (including consistency, determination, and patience) — repeated day in and day out.
To Your Infopreneurial Success…
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Imagine yourself just writing (or vlogging or podcasting or both) and monetizing your efforts. Wouldn’t that be great?
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